Why the time for digital print is now

By Matthias Krautgasser, Senior Product Manager, Koenig & Bauer Durst

The time for digital printing is now.

That is one of the main takeaways from a white paper by Markus Witthaut, a senior scientist at Fraunhofer IML, Europe’s largest research organization covering all areas on logistics.

He said the benefits of digital printing are already there and will just become more and more relevant. He added: “Don’t wait. Go for digital printing now.”

The white paper on the complete supply chain management and logistics was created on behalf of Koenig & Bauer Durst.

It clearly showed digitization that comes with digital printing delivers benefits for converters and brand owners. Processes can be made faster by the quick exchange of information about new packaging designs, new print, as well as the status of the production order.

This approach delivers three major advantages for brand owners – the lead time is considerably quicker, design changes can be made rapidly and there is a greatly reduced risk of obsolescence.

These advantages can be very quickly introduced and capitalized on with the right software tools.

Efficient production with optimal results in the shortest possible time is delivered by the browser-based Durst Software Solutions. Durst Workflow combines data preparation, colour management and output preparation and allows multiple users with customizable permissions to work in parallel on the same database.

Production results are made more transparent by Durst Analytics. It gives users an at a glance overview of their printing systems via a web browser or an automatically generated email report. They can monitor production data such as material, ink consumption and productivity.

The complete processing of print orders and the sale of products and services is managed by the online Durst Smart Shop. The all-in-one solution digitizes and automates the sales and marketing process from the first customer contact up to the transfer of a print ready file to the production floor.

Individually or collectively these solutions can enable digital production to be responsively scaled up to meet demand.

They can also help generate increased profitability through the provision of the most highly automated and productive single-pass digital printing solutions on the market.

To discover more about how converters and brand owners can enjoy the benefits of digital print read the full white paper here: Supply-chain-improvements-with-digital-printing.pdf