Enhancing the consumer experience

By Jon Blackbourn, Head of Digital Print UK, Schumacher Packaging Birmingham

Consumers look for convenience and clear information on packaging.

Intelligent designs that achieve these two critical points go a long way to creating a valuable premium unboxing experience.

They can also help a brand align itself with consumers’ personal values and build loyalty.

Packaging is a powerful vehicle that can be utilized to communicate important information clearly and in an easy to find way.

‘Smart packaging’ takes this a step further and has changed how a brand can engage with a consumer to positively influence repeat sales.
Smart packaging uses interactive technology such as QR codes to improve the customer experience. It enables a brand to tell its story, whether that be field to bottle, farm to fork and so on. It can create customer engagement.

It can also showcase other offerings within a brand’s portfolio, inform consumers about seasonal promotions and supply relevant news on new and imminent product launches.

All these are among the many reasons why we invested in the Delta SPC 130 single pass high volume digital press from Koenig & Bauer Durst for corrugated markets. The corrugated market is ripe for digital transformation.

Our FlexLine Eco+ model with six colours is the first installation in the UK and is a central focal point as we expand our presence in UK markets as one of the UK’s leading plain and printed cardboard manufacturers.