Visible, tangible, perceptible – print is everywhere! – Koenig & Bauer Durst Digital Packaging Print

By Robert Stabler, Managing Director, Koenig & Bauer Durst

The old English saying, “Today’s newspaper is tomorrow’s fish and chip paper” has evolved… these days, countless printed products could have once been a newspaper.

And that’s certainly true for Koenig & Bauer’s Annual Report 2021 recently published, which proudly states, “This box was once a newspaper”.

“Print is everywhere – visible, tangible, perceptible” it says on the inside of the box (see above) containing your personal copy of the annual report.

Personalisation is made possible by our Koenig & Bauer Durst SPC 130, which was used for the ‘unboxed’ version being sent out to stakeholders across the world.

It is a phenomenon of our times that shows better than any other how the digital and analogue worlds are intertwined. A product ordered online is unboxed. And a camera captures the whole procedure. The video is uploaded to the Internet, watched, shared and liked.

Whether the camera is running or not – the star of the scene is the packaging. Packaging that displays a logo. Packaging that has been individualised. Packaging with a detail-rich design that only adds to the thrill of anticipation.

Packaging leaves a lasting impression. It is not only pandemic-resistant but also offers growth opportunities in view of the boom in e-commerce business and the rising demand for household-size food packaging.

The Koenig & Bauer Annual Report shows how such unboxing can also be used for high valued added B2B applications.

We, at Koenig & Bauer Durst, are proud to be at the forefront of digital production with our highly automated, efficient, food safe printing systems targeting the folding carton and corrugated packaging markets.