Why brands should have designs on digital

By Mark Richards, Sales and Business Development Director, Schumacher Packaging Birmingham

Consumers take just seconds to make a purchasing decision. That choice is informed by many factors shaped by identifying a need, undertaking an initial search and evaluating the options available.

An essential part of that process is brand trust and with that brand recognition. Consumers immediately connect with a name, logo and colour, and their ability to register
that is empowered by good packaging design.

Impactful design considers and includes all the elements that register with, and entice, customers. It also ensures the packaging is fit for purpose and adheres to the required regulations.

High quality, colour rich print is essential to reinforcing the brand’s image and maintaining consumer trust.

Digital print can deliver this alongside the ability to produce short runs or highly customised applications. It can enable brands to develop limited editions or seasonal versions to respond to demand opportunities.

It can also help a brand strategically place itself in the marketplace. Is it a premium, mid-range or budget brand? How can buyers easily know that? Making it obvious helps achieve the sale. It also helps with clear differentiation and that maximizes visibility.

The flexibility of digital print was one of the reasons why Schumacher Packaging’s Birmingham site installed the group’s fourth Delta SPC 130 from Koenig Bauer & Durst. It was the first six colour FlexLine Eco+ industrial production press to be installed and it can print on uncoated with speeds up to 80 meters per minute, which equates to around 10 million sq/m for uncoated per year.

Keen to see how your brand can benefit from digital print? Contact us. And make sure you visit our stand (76) at Packaging Innovations at the NEC in Birmingham on February 13-14.