How to score with creative fast turnaround print
By Anthony Memme, Digital Print Manager, Atlantic Packaging Products Ltd
How do you celebrate two thrilling cup-winning soccer matches on the same day, continents apart? By creating commemorative, customized printed footballs of course!
Well, that is what we decided to do when the Euro 2024 and the COPA America finals were held hours apart.
Being able to imagine, plan and execute highly creative, quick response projects was among the reasons Atlantic Packaging Products invested in Canada’s first Koeing & Bauer Durst SPC 130s that uses food-safe water-based inks.
We wanted to demonstrate a reliable and versatile printing production solution that enabled us to dynamically pivot to capitalise on fast evolving market opportunities.
This application is a prime example of how great artwork and design can be combined with production agility to cement a winning proposition.
Here’s the impressive timeline:
- 4:53pm EURO 2024 decided
- 12:08am COPA AMERICA 2024 decided
- 1:56am Art created
- 2:24am Sent to print
- 3:19am Printed
- 4:33am Sheets cut
- 5:51am Structures glued
- 6:11am Packaging assembled
- 9:01am Packaging delivered
No other printing technology offers the flexibility of digital print. It is incredible what can be achieved with a speed to market so fast that printing can be underway even while the teams are still celebrating on the field!
