Why the future is bright for folding carton packaging
By Tom Sander, VariJET Product Manager
Demand for folding carton packaging is being defined by major economic shifts including GDP growth, household consumption expenditure, population trends, and urbanisation.
Addressing the impact of this future growth is the European Union’s Packaging and Packaging Waste Regulation (PPWR) which aims to reduce packaging waste, promote reuse and recycling, and improve the sustainability of packaging across all materials, including folding cartons.
Its key objectives that impact folding carton printers are the reduction of packaging waste by minimising unnecessary materials, promoting recyclability and design for circularity, restrictions on certain materials and composite structures and increased transparency and documentation (e.g., proof of recyclability, traceability). It also sets reusable and refillable packaging targets.
We at Koenig & Bauer Durst are ideally positioned to help folding carton converters adapt to the PPWR through a combination of technology, expertise, and documentation.
Innovative digital printing technology enables rapid, flexible, and sustainable production. From concept to market-ready product, the production timeline is reduced from weeks to just days.
The VariJET 106 digital printing press, jointly developed by Durst and Koenig & Bauer, combines conventional offset technology with digital inkjet technology and software expertise to deliver responsible, flexible on demand production with minimal waste. It enables application versatility with water-based, food-safe inks.
The topic was explored at the European Carton Makers Association Congress in Istanbul in October, which was also a strong reminder of the role collaboration plays in shaping the future of folding cartons. Among the takeaways we found worth sharing included market challenges, the focus on sustainability and the value creation with digital. See more details here [use link].
Interested to learn more? Contact us to see how our digital technology help you create a brighter folding carton future.


