Elevate brand protection with digital production
By Mark Richards, Sales & New Business Development Director, Mondi Birmingham, Corrugated Solutions
The global cost of counterfeiting and piracy was estimated to reach more than $3.2 trillion in 2022.
But that is not all, counterfeiting also eats into a brand’s integrity, operational efficiency and impacts consumer trust.
Packaging is the final opportunity a brand has to protect itself against this threat.
The counterfeiters’ likelihood for success can considerably be reduced by packaging that:
- is upgraded to high-end print – both primary and secondary
- incorporates unique variable data strategies
- uses complex print designs
- enables the regular changing of print runs.
Digital print’s variable data capabilities can also help by providing access to full traceability with the addition of unique coding on each primary or secondary pack.
The pack can be traced through the supply chain and even back to the point of packing or date of production.
This traceability and transparency help prevent counterfeiting while also providing peace of mind.
Contact us to explore more about how you can implement these measures.
