VariJET provides perfect color match for brands

By Maik Laubin, VP Sales, Digital Printing Solutions, Sheetfed Koenig & Bauer

 

The incredible versatility and capabilities of the VariJET 106 and benefits of hybrid production are answering the calls from brands for precise color matching in digital printing.`

Brands require color consistency with exact color matches to maintain identity across various media, as color variations can dilute brand recognition.

The opening of the new VariJET 106 Customer Demo Center in Radebeul allows potential clients from diverse sectors (cosmetics, pharmaceuticals, healthcare and food & drink etc.) to see live printing, reinforcing confidence in the technology for folding carton markets.

Coating and finishing units can be flexibly configured before and after the digital printing unit to realize a variety of inline finishing options. Customers pay a particular interest in the double-coater configuration of our VariJET.

They also like the preciseness in terms of printing fine lines and small text, as well as barcodes. Variablility and serialization are something to be explored and are only manageable with our software cost efficiency.

That is why we are so proud to have Durst’s software supporting the VariJET, which is established with over 1,000 systems globally, contributing to high productivity and reliability.

With declining run lengths and demands for faster times to market, there’s a shift towards hybrid solutions combining digital and offset printing, which the VariJET complements effectively.

Increased visitor interest at the Demo Center indicates strong demand for testing capabilities and hands-on experience with the technology.

Overall, the VariJET 106 is positioned as a cutting-edge solution for brands seeking consistent color quality and efficient production in packaging

Koenig & Bauer is convinced that the VariJET digital and Rapida offset technologies are a perfect, complementary match for hybrid production.

I urge you to visit us in Radebeul to test files you bring and print on your own substrates. You’ll be amazed at the advances we have made in folding carton production in such a short time.