Giving dog food packaging the woof factor

By Anthony Memme, Digital Print Manager, Atlantic Packaging Products Ltd

 

Traditional dog food packaging can be a little ruff and we want to give consumers paws for thought by shaking things up.

We are going to unleash some creativity with a plan to add the top 10 most common dog breeds to our customers’ packaging to bring a more customized experience to market.

It will be a howling success by enabling customers to feel more connected with their brands and helped increase loyalty.

The ability to quickly and easily create perfect personalized packaging is made possible by our Koeing & Bauer Durst Delta SPC 130 digital press system that uses food-safe water-based inks.

It empowers us to help brands to explore the impact of their approach in a scalable way while being able to adapt in response to immediate feedback.

Now we are very excited to be taking the lead to show we can help other brands forge stronger connections in Canada and further afield and be top dogs with their customers.